Privacy policy

We offer users on our blog, which we operate via HubSpot, the opportunity to leave individual comments on specific blog posts. Additionally, we maintain a topic-specific blog on technical project management as well as sustainable energy and electromobility to inform our audience about these specific areas.

A blog is a publicly accessible portal hosted on a web server, where we post articles or share thoughts in so-called blog posts. Blog posts can generally be commented on by third parties unless we disable this function for specific posts.

If you leave a comment on the blog published on this website, the comment you provide, along with the time of submission, the username you choose, and the email address you provide, will be stored and may be published. Additionally, the IP address assigned to you by your Internet Service Provider (ISP) will also be logged. The storage of the IP address is carried out for security reasons and in case your comment infringes on the rights of third parties or contains unlawful content. The storage of this personal data is therefore in our legitimate interest to exculpate ourselves in the event of a legal violation. This constitutes a legitimate interest within the meaning of Article 6(1)(f) DSGVO.

The personal data collected will not be shared with third parties unless such disclosure is required by law or serves our legal defense.

We also protect form submissions technically, including through the use of Google’s reCAPTCHA function.

We collect and process the personal data of applicants for the purpose of managing the application process. Processing may also occur electronically, particularly if you submit your application documents to us electronically, for example, via email, web forms, or third-party platforms.

If we conclude an employment or service contract with an applicant, the transmitted data will be stored for the purpose of managing the employment relationship in compliance with legal requirements. If no contract is concluded with the applicant, the application documents will be automatically deleted two months after the rejection decision is communicated, provided that no other legitimate interests on our part oppose the deletion. Such a legitimate interest could, for example, be the need to provide evidence in a procedure under the General Equal Treatment Act (AGG).

The legal basis for processing application data is the necessity for pre-contractual measures related to the employment relationship pursuant to Article 6(1)(b) DSGVO. Additionally, if consent has been provided, the legal basis is Article 6(1)(a) DSGVO (e.g., for the voluntary retention of application data based on explicit consent). This consent can be withdrawn at any time with future effect.

Application data is shared within our company only with individuals involved in processing your application, typically from the HR department and the relevant specialist department.

For our application process, we use an externally hosted professional HR platform provided by Personio GmbH, Rundfunkplatz 4, 80335 Munich, Germany. Through this platform, we can manage and integrate job offers on our website and other channels. We have entered into a Data Processing Agreement (DPA) with Personio. This is a data protection agreement required by law to ensure that Personio processes the personal data of our applicants only in accordance with our instructions and in compliance with the DSGVO.

Detailed information about data processing when visiting or being redirected to their platform is provided in separate privacy notices. Personio’s privacy policy can be found here:
https://www.personio.de/datenschutzerklaerung/.

Newsletter

On our website, you have the opportunity to subscribe to newsletters from VISPIRON. The personal data transmitted to us when ordering the newsletter is determined by the input form used for this purpose.

We regularly inform our customers and business partners about our offers via a newsletter. You can only receive our company’s newsletter if you have a valid email address and have registered for the newsletter. For legal reasons, a confirmation email will be sent to the email address you initially provided for the newsletter subscription using the double opt-in procedure. This confirmation email is used to verify whether you, as the owner of the email address, have authorized the receipt of the newsletter.

When registering for the newsletter, we also store the IP address assigned by your Internet Service Provider (ISP) to the IT system you used at the time of registration, as well as the date and time of registration. The collection of this data is necessary to trace any (potential) misuse of your email address at a later date and therefore serves our legal protection.

The personal data collected during newsletter registration is used exclusively for sending our newsletter. Additionally, newsletter subscribers may be informed via email if this is necessary for the operation of the newsletter service or registration, such as in the case of changes to the newsletter offer or technical adjustments.

The personal data collected as part of the newsletter service will not be shared with third parties. You can cancel your subscription to our newsletter at any time. The consent to store personal data that you have provided for the newsletter can be withdrawn at any time. For the purpose of withdrawing consent, a corresponding link is included in every newsletter. Additionally, you can unsubscribe from the newsletter directly on our website or notify us in another way.

The legal basis for sending the newsletter is your explicit consent pursuant to Article 6(1)(a) DSGVO.

Whitepapers

On our website, you have the opportunity to request whitepapers from VISPIRON. The personal data transmitted to us when requesting a whitepaper is determined by the input form used for this purpose.

We provide our customers and business partners with informative whitepapers that describe a specific topic, problem, or solution in detail. You can only receive such whitepapers from our company if you have a valid email address and have registered to receive them. For legal reasons, a confirmation email will be sent to the email address you initially provided for the whitepaper request using the double opt-in procedure. This confirmation email is used to verify whether you, as the owner of the email address, have authorized the receipt of the whitepaper.

When requesting a whitepaper, we also store the IP address assigned by your Internet Service Provider (ISP) to the IT system you used at the time of registration, as well as the date and time of registration. The collection of this data is necessary to trace any (potential) misuse of your email address at a later date and therefore serves our legal protection.

The personal data collected during the whitepaper request is used exclusively for sending the whitepaper. Additionally, whitepaper recipients may be informed via email if this is necessary for sending the whitepaper or registration, such as in the case of technical adjustments.

The personal data collected as part of the whitepaper request will not be shared with third parties. The consent to store personal data that you have provided for the whitepaper request can be withdrawn at any time. For the purpose of withdrawing consent, a corresponding link is included in every email.

The legal basis for sending whitepapers is your explicit consent pursuant to Article 6(1)(a) DSGVO.

We use HubSpot for sending newsletters. The provider is HubSpot, Inc., 25 First Street, Cambridge, MA 02141, USA. Email: hubspotgermany@hubspot.com. HubSpot is a service that allows, among other things, the organization and analysis of newsletter distribution. The data you enter for the purpose of subscribing to the newsletter is stored on HubSpot’s servers within the EU.

If you do not wish to have your data analyzed by HubSpot, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message. Additionally, you can unsubscribe directly on our website. You can withdraw your consent at any time with future effect. You can also prevent the processing by unsubscribing from the newsletter. Furthermore, you can prevent the storage of cookies by adjusting your web browser settings. Please note that these measures may result in some functions of our website no longer being available.

With the help of HubSpot, we can analyze our newsletter campaigns. For example, we can see whether a newsletter message was opened and which links were clicked, if any. This allows us to determine which links are particularly popular. Additionally, we can track whether certain predefined actions were taken after opening or clicking the newsletter (conversion rate). For instance, we can see whether you interacted with the content of the newsletter after clicking on it.

HubSpot also enables us to categorize newsletter recipients into different groups (so-called “clustering”). For example, newsletter recipients can be divided based on their areas of interest. This allows us to tailor newsletters more effectively to specific target groups.

Detailed information about HubSpot’s features and data protection can be found at the following link: https://legal.hubspot.com/de/privacy-policy.

The data processing is based on your consent pursuant to Article 6(1)(a) DSGVO. You can withdraw this consent at any time. The legality of the data processing operations already carried out remains unaffected by the withdrawal.

The data you provide to us for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from both our servers and HubSpot’s servers after you unsubscribe. Data stored by us for other purposes remains unaffected by this.

We offer you the opportunity to schedule appointments with us through various interfaces. For appointment scheduling, we use the HubSpot CRM Meeting Tool, which helps us simplify and automate the appointment booking process. The provider is HubSpot Inc., 25 First Street, Cambridge, MA 02141, USA (hereinafter referred to as HubSpot CRM).

To schedule an appointment, you enter the requested data and your preferred date into the designated form. The data you provide will be used for planning, conducting, and, if necessary, following up on the appointment. The appointment data is stored on the provider’s servers for us.

The data you enter will remain with us until you request its deletion, withdraw your consent to its storage, or the purpose for storing the data no longer applies. Mandatory legal provisions – particularly retention periods – remain unaffected.

The use of HubSpot CRM is based on Article 6(1)(f) DSGVO. The website operator has a legitimate interest in efficient customer management and communication. If consent is requested, the processing is carried out exclusively on the basis of Article 6(1)(a) DSGVO; consent can be withdrawn at any time.

We have entered into a Data Processing Agreement (DPA) with HubSpot CRM. Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://www.hubspot.de/data-privacy/privacy-shield.

HubSpot’s privacy policy can be found here: https://legal.hubspot.com/de/privacy-policy.

To communicate with you on social networks and inform you about our services, we maintain our own pages on these platforms. When you visit one of our social media pages, we are jointly responsible with the provider of the respective social media platform for the processing operations triggered by your visit, as defined in Article 26 DSGVO. We are not the original provider of these pages but use them within the scope of the possibilities offered by the respective providers.

We would like to point out that your data may also be processed outside the European Union (EU) or the European Economic Area (EEA). This use may involve data protection risks for you, as it may be more difficult to enforce your rights (e.g., access, deletion, objection, etc.), and processing on social networks often occurs directly for advertising purposes or to analyze user behavior by the providers, which we cannot influence. If usage profiles are created by the provider, cookies are often used, or the usage behavior is linked to your own member profile on the social networks.

The described processing of personal data is carried out in accordance with Article 6(1)(f) DSGVO based on our legitimate interest and the legitimate interest of the respective provider to communicate with you in a contemporary manner and inform you about our services. If you are required to give consent to data processing as a user with the respective providers, the legal basis is Article 6(1)(a) DSGVO in conjunction with Article 7 DSGVO.

Since we do not have access to the providers’ data inventories, we recommend that you exercise your rights (e.g., access, rectification, deletion, etc.) directly with the respective provider. Below, we provide further information about the processing of your data on the social networks we use:

Facebook
Joint controller for data processing in Europe:
Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland
Privacy Policy: https://www.facebook.com/about/privacy

LinkedIn
Joint controller for data processing in Europe:
LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland
Privacy Policy: https://www.linkedin.com/legal/privacy-policy

LinkedIn Plugin

We have integrated components of LinkedIn Corporation on this website. LinkedIn is an internet-based social network that enables users to connect with existing business contacts and establish new business relationships. The operating company of LinkedIn is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. For data protection matters outside the USA, LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible.

Each time you access a page on our website that contains a LinkedIn component (LinkedIn Plugin), this component causes the browser you are using to download a corresponding representation of the component from LinkedIn. Further information about LinkedIn plugins can be found at https://developer.linkedin.com/plugins.

As part of this technical process, LinkedIn is informed about which specific subpage of our website you visited. If you are logged into LinkedIn at the same time, LinkedIn recognizes which specific subpage of our website you are visiting each time you access our website and for the entire duration of your visit. This information is collected by the LinkedIn component and assigned to your LinkedIn account by LinkedIn. If you click on a LinkedIn button integrated into our website, LinkedIn assigns this information to your personal LinkedIn user account and stores this personal data.

LinkedIn receives information via the LinkedIn component that you have visited our website whenever you are logged into LinkedIn at the time of accessing our website, regardless of whether you click on the LinkedIn component or not. If you do not want this information to be transmitted to LinkedIn, you can prevent the transmission by logging out of your LinkedIn account before accessing our website.

As part of processing via LinkedIn, data may be transferred to the USA and Singapore. This US company is certified under the EU-US Data Privacy Framework. An adequacy decision pursuant to Article 45 DSGVO exists, allowing the transfer of personal data without additional guarantees or measures. Furthermore, the security of the transfer is regularly ensured through so-called Standard Contractual Clauses, which guarantee that the processing of personal data is subject to a level of security equivalent to that of the DSGVO. If the Standard Contractual Clauses are insufficient to establish an adequate level of security, consent pursuant to Article 49(1)(a) DSGVO will be obtained from you.

The processing of personal data via social media buttons occurs exclusively with your explicit consent in accordance with Article 6(1)(a) DSGVO. LinkedIn offers the option to unsubscribe from email messages, SMS messages, and targeted ads, as well as to manage ad settings, at https://www.linkedin.com/psettings/guest-controls.

LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua, and Lotame, which may set cookies. Such cookies can be rejected at https://www.linkedin.com/legal/cookie-policy.

LinkedIn’s applicable privacy policy can be found at https://www.linkedin.com/legal/privacy-policy.
LinkedIn’s cookie policy can be found at https://www.linkedin.com/legal/cookie-policy.

LinkedIn Pixel (Insight Tag)

This website uses LinkedIn Insights provided by LinkedIn Corporation, 1000 W Maude Ave, Sunnyvale, CA 94085, USA (LinkedIn). With explicit consent, user behavior can be tracked. This process is used to evaluate the effectiveness of advertisements for statistical and market research purposes and can help optimize future advertising campaigns. Through the LinkedIn Pixel, we receive detailed information about the interests of our product users, such as job titles, employers, or the industries they work in.

When visiting the website, the following data may be processed by the LinkedIn Pixel:

• IP address
• Interactions on our website (e.g., page views, clicks, conversions)
• Browser type/version
• Operating system used
• Referrer URL (previously visited page)
• Time of the server request

Direct identifiers are automatically removed from the data set by LinkedIn within seven days, and the data is deleted after 180 days. The storage duration of cookies can be found in our consent solution. The data is stored and processed by LinkedIn, making it possible to link it to the respective user profile. These processing operations occur exclusively with explicit consent pursuant to Article 6(1)(a) DSGVO.

LinkedIn is certified under the EU-US Data Privacy Framework. An adequacy decision pursuant to Article 45 DSGVO exists, allowing the transfer of personal data without additional guarantees or measures. Further information and LinkedIn Pixel’s privacy policy can be found at: https://de.linkedin.com/legal/privacy-policy.

Meta Pixel

This website uses the “Facebook Pixel” provided by Meta Platforms, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Meta”). With explicit consent, user behavior can be tracked after they have viewed or clicked on a Facebook advertisement. This process is used to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and can help optimize future advertising campaigns.

When visiting the website, the following data may be processed by the Meta Pixel:

• IP address
• Device information
• Browser history
• Interactions on our website (e.g., page views, clicks, conversions)

The data is stored and processed by Meta, making it possible to link it to the respective user profile. Meta may use the data for its own advertising purposes in accordance with Meta’s Data Use Policy (https://www.facebook.com/about/privacy/). This allows Meta and its partners to display advertisements on and outside of Facebook. A cookie may also be stored on your computer for these purposes.

The collected data is stored by Meta for 180 days and then deleted unless the website is revisited by the user. These processing operations occur exclusively with explicit consent pursuant to Article 6(1)(a) DSGVO.

Meta is certified under the EU-US Data Privacy Framework. An adequacy decision pursuant to Article 45 DSGVO exists, allowing the transfer of personal data without additional guarantees or measures.

Google Analytics 4 (GA4)

We use Google Analytics 4 (GA4) on our websites, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).

In this context, pseudonymized user profiles are created, and cookies (see “Cookies”) are used. The information generated by the cookie about your use of this website may include:

• A short-term collection of the IP address without permanent storage
• Location data
• Browser type/version
• Operating system used
• Referrer URL (previously visited page)
• Time of the server request

The pseudonymized data may be transmitted to and stored on a server in the USA. The information is used to evaluate website usage, compile reports on website activities, and provide other services related to website and internet usage for market research and demand-oriented website design.

These processing operations occur exclusively with explicit consent pursuant to Article 6(1)(a) DSGVO. Google’s default data retention period is 14 months. Personal data is otherwise retained as long as necessary to fulfill the processing purpose and is deleted once it is no longer required.

Google LLC, as a US company, is certified under the EU-US Data Privacy Framework. An adequacy decision pursuant to Article 45 DSGVO exists, allowing the transfer of personal data without additional guarantees or measures. Further information on data protection when using GA4 can be found at: https://support.google.com/analytics/answer/12017362?hl=de.

Google Analytics Remarketing

We use Google Remarketing services on this website. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Remarketing is a feature of Google Ads that allows companies to display advertisements to internet users who have previously visited their website.

The purpose of Google Remarketing is to display interest-based advertisements. Google Remarketing enables us to show advertisements tailored to the individual needs and interests of internet users.

Google Remarketing sets a cookie on the user’s IT system. This cookie allows Google to recognize visitors to our website when they subsequently visit websites that are also part of the Google advertising network.

These processing operations occur exclusively with explicit consent pursuant to Article 6(1)(a) DSGVO. Google LLC is certified under the EU-US Data Privacy Framework. An adequacy decision pursuant to Article 45 DSGVO exists, allowing the transfer of personal data without additional guarantees or measures. Further information on Google Remarketing can be found at: https://www.google.de/intl/de/policies/privacy/.

Hotjar

This website uses Hotjar, provided by Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta.

Hotjar is a tool for analyzing user behavior on this website. Hotjar allows us to record mouse and scroll movements and clicks, among other things.

These processing operations occur exclusively with explicit consent pursuant to Article 6(1)(a) DSGVO. Further information on Hotjar’s privacy policy can be found at: https://www.hotjar.com/legal/policies/privacy/.

Google Ads (AdWords) Remarketing/Retargeting

We have integrated Google Ads on this website. The service provider for Google Ads is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). Through Google Ads, we advertise this website in Google search results and on third-party websites. For this purpose, Google places a cookie in your browser, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you have visited.

Further data processing only occurs if you have consented to Google linking your internet and app browsing history with your Google account and using information from your Google account to personalize ads you view on the web. If you are logged into Google during your visit to our website, Google uses your data together with Google Analytics data to create and define audience lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data to form target audiences.

These processing operations occur exclusively with your explicit consent pursuant to Article 6(1)(a) DSGVO.

Google LLC, as a US company, is certified under the EU-US Data Privacy Framework. An adequacy decision pursuant to Article 45 DSGVO exists, allowing the transfer of personal data without additional guarantees or measures.

For more information and Google’s privacy policy regarding Google Ads, please visit: https://www.google.com/policies/technologies/ads/.

Google AdSense

We have integrated Google AdSense on this website. The service provider for Google AdSense is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google AdSense is an online service that facilitates the placement of advertisements on third-party websites. Google AdSense uses an algorithm to select advertisements displayed on third-party websites based on their content. Google AdSense also enables interest-based targeting of internet users through the creation of individual user profiles.

The purpose of Google AdSense is to integrate advertisements on our website.

Google AdSense places a cookie on your IT system. This cookie allows Alphabet Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA, to analyze the use of our website. Each time you access a page on our website that contains a Google AdSense component, your browser is automatically prompted by the respective Google AdSense component to transmit data to Alphabet Inc. for the purpose of online advertising and commission settlement.

As part of this technical process, Alphabet Inc. gains knowledge of personal data, such as your IP address, which Alphabet Inc. uses, among other things, to trace the origin of visitors and clicks and subsequently enable commission settlements. Google AdSense also uses so-called web beacons. A web beacon is a small graphic embedded in websites to enable log file recording and analysis, which allows statistical evaluations.

Through the embedded web beacon, Alphabet Inc. can determine whether and when a website was accessed by your IT system and which links were clicked. Web beacons are used, among other things, to evaluate visitor traffic on a website.

Through Google AdSense, personal data and information, including the IP address, are transmitted to Alphabet Inc. in the USA and stored there. Alphabet Inc. may share this personal data collected through the technical process with third parties.

These processing operations occur exclusively with your explicit consent pursuant to Article 6(1)(a) DSGVO and Section 25(1) TTDSG (German Telecommunications-Telemedia Data Protection Act), which governs the use of cookies and other tracking technologies.

Alphabet Inc. is certified under the EU-US Data Privacy Framework. An adequacy decision pursuant to Article 45 DSGVO exists, allowing the transfer of personal data without additional guarantees or measures.

You can withdraw your consent at any time via the cookie settings on our website.

For more information about Google AdSense and data protection, please visit:
Google AdSense Privacy Policy and Google Privacy Policy.

Google Ads with Conversion Tracking

We have integrated Google Ads on this website. The service provider for Google Ads is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ads is an internet advertising service that allows advertisers to display ads in Google search results and the Google advertising network.

Google Ads enables advertisers to define specific keywords in advance, which trigger the display of an ad in Google’s search results only when a user retrieves a keyword-relevant search result. In the Google advertising network, ads are distributed to topic-relevant websites using an automated algorithm and based on the predefined keywords.

The purpose of Google Ads is to promote our website by displaying interest-based advertisements on third-party websites and in Google’s search results, as well as displaying third-party advertisements on our website.

If you access our website via a Google ad, Google places a so-called conversion cookie on your IT system. A conversion cookie expires after 30 days and is not used to identify you. If the cookie has not expired, it allows us and Google to track whether specific subpages, such as the shopping cart of an online shop, were accessed on our website.

The data and information collected through the use of the conversion cookie are used by Google to create visit statistics for our website. These visit statistics are used by us to determine the total number of users referred to us via Ads ads, to assess the success or failure of the respective Ads ad, and to optimize our Ads ads for the future.

These processing operations occur exclusively with your explicit consent pursuant to Article 6(1)(a) DSGVO.

Google LLC is certified under the EU-US Data Privacy Framework. An adequacy decision pursuant to Article 45 DSGVO exists, allowing the transfer of personal data without additional guarantees or measures.

For more information about Google Ads and data protection, please visit: https://www.google.de/intl/de/policies/privacy/.

Google Ads – Additional Information on Consent Mode

Under the Digital Markets Act, Google is required to obtain user consent before processing user data for personalized advertising. Google complies with this requirement through the “Consent Mode.”

We use the simple implementation method of Google’s Consent Mode. Only if you provide your consent for the use of Google Ads will a connection to Google be established, a Google code executed, and the above-described processing carried out. If you refuse consent, Google will only receive information that no consent was given. The Google code will not be executed, and no Google Ads cookies will be set.

Google reCAPTCHA

We use the reCAPTCHA function on this website. The service provider for Google reCAPTCHA is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The reCAPTCHA function is primarily used to distinguish whether an input is made by a natural person or abusively through automated or machine processing. The service also involves the transmission of the IP address and, if necessary, other data required by Google for the reCAPTCHA service.

These processing operations occur exclusively with your explicit consent pursuant to Article 6(1)(a) DSGVO.

Google LLC, as a US company, is certified under the EU-US Data Privacy Framework. An adequacy decision pursuant to Article 45 DSGVO exists, allowing the transfer of personal data without additional guarantees or measures.

Further information about Google reCAPTCHA and Google’s privacy policy can be found at: https://www.google.com/intl/de/policies/privacy/.

Google Tag Manager

We use the Google Tag Manager service on this website. The service provider for Google Tag Manager is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

This tool allows “website tags” (i.e., keywords embedded in HTML elements) to be implemented and managed via an interface. Using Google Tag Manager, we can automatically track which button, link, or personalized image you clicked on and record which content on our website is of particular interest to you.

The tool also triggers other tags that may, in turn, collect data. Google Tag Manager does not access this data. If you have disabled tracking at the domain or cookie level, this setting will remain in effect for all tracking tags implemented with Google Tag Manager.

These processing operations occur exclusively with your explicit consent pursuant to Article 6(1)(a) DSGVO.

Google LLC, as a US company, is certified under the EU-US Data Privacy Framework. An adequacy decision pursuant to Article 45 DSGVO exists, allowing the transfer of personal data without additional guarantees or measures.

Further information about Google Tag Manager and Google’s privacy policy can be found at: https://www.google.com/intl/de/policies/privacy/.

HubSpot CRM System

We use the CRM software provided by HubSpot, Inc., 25 First Street, Cambridge, MA 02141, USA (“HubSpot”). HubSpot is a CRM software solution for managing customer relationships and includes the following features:

• Deal management, lead management, and task management
• Email tracking and notifications
• Email templates and appointment scheduling
• Document sharing
• Online appointment booking system
• Telephony solutions such as automatic call recording and logging

All departments (including marketing, sales, customer service, and online and offline retail) work together using this software.

The provider of HubSpot necessarily gains access to the aforementioned data as part of our data processing agreement (Article 28 DSGVO) with HubSpot. This may include names, addresses, email addresses, and phone numbers. As a result, personal data may also be processed in a third country (outside the EU and EEA).

If consent is obtained, processing is based exclusively on Article 6(1)(a) DSGVO. The legal basis for using HubSpot in the context of contractual relationships is Article 6(1)(b) DSGVO. In all other cases, the legal basis for processing your personal data is Article 6(1)(f) DSGVO, as we have a legitimate interest in effectively coordinating internal and external communication and managing customer relationships.

To the extent that HubSpot processes personal data in connection with its own legitimate business operations, HubSpot acts as an independent data controller and is responsible for complying with applicable laws and obligations as a data controller.

HubSpot is certified under the EU-US Data Privacy Framework. An adequacy decision pursuant to Article 45 DSGVO exists, allowing the transfer of personal data without additional guarantees or measures.

HubSpot’s privacy policy can be found at: https://legal.hubspot.com/de/privacy-policy.

Use of WPML (WordPress Multilingual Plugin)

Our website uses the WordPress plugin WPML (WordPress Multilingual Plugin) provided by OnTheGoSystems Limited, 22/F 3 Lockhart Road, Wanchai, Hong Kong, to provide multilingual content. WPML uses an essential cookie to store the language setting selected by the user. This cookie is necessary to ensure the correct display of the website in the chosen language and to save the user’s preferred language. WPML does not store any additional personal data.

Processing is based on Article 6(1)(f) DSGVO (legitimate interest), as the use of the plugin is necessary to provide a user-friendly display of our content in different languages.

Further information about WPML’s data processing can be found at: https://wpml.org/documentation/privacy-policy-and-gdpr-compliance/.

YouTube (Videos)

We have integrated components of YouTube on this website. The service provider for YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

YouTube is an internet video portal that allows video publishers to upload video clips for free and other users to view, rate, and comment on them for free. YouTube permits the publication of all types of videos, including complete films, TV shows, music videos, trailers, and user-generated content.

Each time you access a page on our website that contains a YouTube component (YouTube video), your browser is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube.

If you are logged into YouTube at the same time, YouTube recognizes which specific subpage of our website you are visiting. This information is collected by YouTube and Google and assigned to your YouTube account.

These processing operations occur exclusively with your explicit consent pursuant to Article 6(1)(a) DSGVO.

Google LLC, as a US company, is certified under the EU-US Data Privacy Framework. An adequacy decision pursuant to Article 45 DSGVO exists, allowing the transfer of personal data without additional guarantees or measures.

YouTube’s privacy policy can be found at: https://www.google.de/intl/de/policies/privacy/.